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一、加入跨国零售集团采购网的现实意义随着全球经济的一体化,商业竞争朝着国际化的方向发展,零售商业的国际化带动了生产商开拓全球市场的能力。但伴随而来的是,生产商也更加依赖销售渠道网络的国际化,跨国零售商的强势地位给生产商带来了前所未有的压力,能否争取到跨国零售集团的合作,已经成为跨国企业成功与否的关键。 (一)跨国零售集团是当今世界商品销售的主渠道。
First, to join the transnational retail group procurement network of practical significance With the global economic integration, commercial competition toward the internationalization of the direction of the internationalization of retail business has led manufacturers to open up the global market. However, accompanying manufacturers are also more dependent on the internationalization of sales channels network, the strong position of multinational retailers has brought unprecedented pressure on manufacturers, can win the cooperation of multinational retail groups, has become a multinational success Whether or not the key. (A) multinational retail group is the main channel of the world’s merchandise sales.