有相当一部分人喜欢把“商场”比喻为“战场”,用“战争”来形容“商业竞争”。作为一种比喻这未尝不可,如果以此作为定义和指导商业竞争的基本思想,那就大为不妥了。竞争固然会导致优胜劣汰,但绝不是你死我活。即使是“优胜劣汰”,也是从系统的角度,从长远的角度而看的。对于市场经济中受竞争机制支配的每一个经营者而言,其竞争的基本立足点应该是自己不被淘汰而不是去淘汰别人和消灭竞争对手。这不是一个简单的思想方法问题,而是 A considerable number of people like to describe the “Shopping Mall” as a “battlefield” and use “war” to describe “commercial competition.” As a metaphor, this is not a bad idea. If you use this as a basic idea for defining and guiding business competition, it would be a big deal. Although competition will lead to survival of the fittest, it is by no means yours. Even the “survival of the fittest” is viewed from a system perspective and from a long-term perspective. For each operator in the market economy that is dominated by the competition mechanism, the basic standpoint of its competition should be to not be eliminated by itself rather than to eliminate others and eliminate competitors. This is not a simple matter of thought, but it is