世界乡村旅游起源于19世纪后期的欧洲,已经有100多年的历史,但也是21世纪世界旅游市场的热点之一。西方发达国家和日本等国乡村旅游发展历史悠久,已经进入成熟发展阶段,走上了创新化、规模化的发展道路,积累了丰富的发展经验。我国的乡村旅游起步较晚,只有30多年的历史,在这30多年的发展过程中,虽然取得了不错的成绩,但是与世界发达国家相比仍然存在较大的差距。因此,要从整体 The world rural tourism originated in Europe in the late 19th century, with more than 100 years of history, but also one of the hot spots in the world tourism market in the 21st century. Western countries and Japan and other countries have a long history of rural tourism development, have entered a mature stage of development, embarked on an innovative and large-scale development path, has accumulated rich experience in the development. China’s rural tourism started relatively late, only 30 years of history. In these 30 years of development, although it has achieved good results, there is still a big gap compared with the developed countries in the world. Therefore, from the whole