本文主要根据现在国内的高职院校的市场营销专业的情况,对其发展阶段存在的不足进行了探讨,笔者结合自己的实际教学经验以及实践经历对教学方法的创新提供了一定的思路。本次研究的目的在于为高职院校的市场营销专业学生提供更多的教学学习机会,提高专业素质,和教育工作者一起分析与探讨高职院校市场营销专业的实践教学活动。 This article mainly discusses the shortcomings in its developmental stages according to the current marketing professional in domestic vocational colleges. The author provides some ideas for the innovation of teaching methods based on his own teaching experience and practical experience. The purpose of this study is to provide more teaching and learning opportunities for students majoring in marketing in higher vocational colleges and to improve their professional qualities. Together with educators, the study analyzes and discusses the practical teaching activities of marketing major in higher vocational colleges.