陕西是我国苹果种植第一大省,“土苹果”渐渐成为带动上千万农民奔小康的“金苹果”。特别是在越来越激烈的市场竞争中,当地农民逐渐在对苹果的“改造”中增加其附加值,带有“二维密码”的苹果就是典型一例。“陕西苹果”于2003年10月获国家“地理标志产品”保护后,铜川市果农 Shaanxi is the largest apple growing province in China and “native apple” has gradually become the “golden apple” driving millions of peasants to run down well. Especially in the increasingly fierce competition in the market, local peasants are gradually adding value to the “transformation” of apples. An apple with a “two-dimensional code” is a typical example. After “Shaanxi Apple” was protected by the national “geographical indication product” in October 2003, Tongchuan Fruit Growers