春节已至,又到消费高峰季节。专业人士提醒消费者,消费路上陷阱多,切勿给奸商以可乘之机。 以目前来看,商家们促销的常规手段不外乎两种,一是打折,一是返券。虽然现阶段两种模式并存,但从趋势来看,前者日益式微,且有被后者逐渐取代的可能。因为从效果来看,返券具有打折所没有的优势:其一,可以以券的形式温柔地锁住消费者,使消费行为获得延伸拓展;因此有其二,商家的营业额被放大,而不像打折一方面有促销之效,另一方面也有抑制营业额总量上升之弊。若从其他角度来看,则还有第三:刺激公款消费。为公家采购的人,可将返还之券据为已有,从而助长其采购的积极性。 Spring Festival has come, but also to the peak season of consumption. Professionals remind consumers that more traps on the road to consumption, not to profiteers to take advantage of the machine. For now, the usual means of business promotion no more than two, one discount, one coupon. Although the two modes coexist at this stage, the trend of the former is diminishing and the latter may be gradually replaced by the latter. Because from the effect point of view, vouchers have the advantages of discounting: First, you can gently lock the consumer in the form of coupons, consumer behavior extended access; so second, the business turnover is enlarged, and Unlike the discount on the one hand there is a promotion effect, on the other hand there are also suppressed the total turnover of the disadvantages. If from another point of view, then there are third: to stimulate public spending. People who buy from the public may claim the returned vouchers as their own, thus stimulating their purchasing enthusiasm.