当今,国际许多知名品牌,尤其是顶尖的奢侈品品牌,如奔驰、LV、欧米茄、劳斯莱斯、劳力士等,不仅传承了其本民族的优秀文化和商业智慧,而且通过现代商业运作,焕发了勃勃生机。因此,老字号品牌是大有可为的。如何对中华老字号品牌进行创新和发展,使之跻身于世界著名品牌行列,是一篇值得认真研究的大文章。 Today, many well-known international brands, especially the top luxury brands such as Mercedes Benz, LV, Omega, Rolls-Royce and Rolex, have not only inherited the excellent culture and business wisdom of their own nation, but also have rejuvenated themselves through modern business operations Vibrant vitality. Therefore, the old brand is promising. How to innovate and develop the old brand in China so that it ranks among the world famous brands is a big article that deserves serious study.