华普汽车作为中国自主汽车品牌的典型个案,其突出特色是以上海华普汽车的海派文化视角为切入点, 广泛采纳各界论点,从宏观政策背景、微观发展环境、企业文化培育、市场营销手段等多个层面探讨海派文化企业发展模式的起因、现状和未来,及对全体民族品 As a typical case of China’s independent automobile brand, the outstanding feature of Maple Automobile is that it takes Shanghai Maple Automotive’s Hsiapense cultural perspective as an entry point and widely adopts various arguments from the perspectives of macro-policy background, micro-development environment, corporate culture and marketing And other levels to explore the development of Shanghai Culture Enterprise model causes, current situation and future, and all ethnic groups