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艺术的、代表性的文化生产力“网络视听传达设计”作为美术“文化转型”及当代新兴学科“信息设计”的核心范畴,其重要性在于它不仅对软件生产、程序设计具有实质意义,而且通过界面生动、经济合理的美学手段攫取“眼球”、占据市场,成为当代“注意力经济”的核心构成。它通过资源配置、资本表述及电子货栈、网络游戏等平面释义与三维延揽,直接成就“虚拟经济”、“体验经济”、“创意经济”,切实促进了产权制度、信用社会的建设发展,根本实现了艺术与社会剩余价值创造间的跨越式联系,使艺术在数字化条件下,直接成为经济建设中一种重要的现代化手段。
As the core category of “cultural transformation” of fine arts and the emerging “information design” of contemporary emerging disciplines, the artistic and representative cultural productivity of “network audio-visual communication design” is of great importance in that it not only has material meaning for software production and program design, The interface is vivid, economical and reasonable aesthetic means to grab the “eye”, occupy the market, become the core of contemporary “attention economy”. It directly achieved “virtual economy”, “experiential economy” and “creative economy” through resource allocation, capital representation and graphic interpretation and three-dimensional extension of online games, effectively promoting the construction and development of property rights and credit society and fundamentally The leapfrogging relationship between the creation of art and social surplus value has been realized, and under the condition of digitization, art has directly become an important modern means of economic construction.