隐性广告在影视作品中的植入已经成为一种普遍现象,我国影视作品植入的广告量不断增加,但隐性广告的制作与运作水平的低端,致使隐性广告的传播效果与资金投入不成正比,如何提高我国影视作品中隐性广告的传播效果就成为了题中之义。 Implicit advertising in the film and television works in the implantation has become a common phenomenon, China’s film and television works implanted in an increasing amount of advertising, but the implicit advertisement production and operation of low-end, resulting in the spread of advertising and the effectiveness of hidden funds Investment is not proportional, how to improve China’s film and television works invisible advertising spread effect has become the title of the righteousness.