每个品牌要能够长期生存,都需要建立覆盖产业链的生态系统,不能掌控产业链和建立消费者的忠诚度和黏性,就很难成为一个高价值、有影响力的品牌。“拼速度”的商业生态低价和烧钱,几乎是电商整个行业的关键词。以至于很多人质疑纯粹的电子商务平台如果这样走下去,很可能难以为继。而依靠低价格到底能不能建立出品牌的附加价值,吸引消费者的持续购买和忠诚度,也成为热议的话题。 Each brand needs to establish an ecosystem that covers the industrial chain in order to survive for a long time. If it cannot control the industrial chain and build consumer loyalty and stickiness, it will be difficult to become a high-value and influential brand. The “compelling speed” business ecosystem is low in price and burning money, and it is almost the key word for the entire e-commerce industry. So many people questioned that if pure e-commerce platforms go like this, it may be difficult to sustain. Whether or not low prices can establish the added value of the brand and attract consumers’ continued purchase and loyalty has become a hot topic.