卫建国,从事农资行业15年。自2007年加盟雷力连锁后,采用差异化营销方式,在雷力公司总部的支持与配合下,把门店做成了公司,取得了骄人的业绩。他常挂在嘴边的一句话就是:“我加盟雷力,不单单是在做雷力海藻肥产品,更是在做雷力海藻肥的事业。”全方位推广打品牌卫建国会不定期举行二级店长培训会,邀请雷力公司的技术人员和植保专家为二级店长们授课,培养技术型店长,切实为农民用户解决遇到的问题。在用肥旺季来临前,卫店长还携手二级店,举办“买雷力,抽大奖”等应季促销活动,迅速扩 Wei Jianguo, engaged in the agricultural industry for 15 years. Since joining the Lei Li chain in 2007, it has adopted a differentiated marketing approach. With the support and cooperation of the company’s headquarters, it has made the company a company and has achieved remarkable results. The phrase he often puts on his lips is: “I joined Lei Li, not only doing Lei Li seaweed fertilizer products, but also doing Lei Lian seaweed fertilizer.” All-round promotion to play brand Wei Jianjian The secondary manager training meeting was held from time to time, and the technical staff and plant protection experts from Lei Li were invited to teach the second-level managers to train technical managers to solve the problems encountered by farmers. In the season before the fertilizer season, Weidian also joined hands with the second-tier stores to hold “buy Lei Li, pumping prizes” and other seasonal promotions, quickly expanding.