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随着网络科技的迅猛发展,微信广告以其良好的用户体验,迅速成为一种良好的商业推广平台。和一般网络平台相比,微信的用户量大,同时微信广告具有迅速、精准、新颖的特征,从而为企业提供一种全新的推广和营销方式。本文从企业微信营销的传播入手,研究新媒体平台下精心优化微信广告的投放策略和投放方式,分析企业在微信平台营销的网络营销策略,以期企业能够更好的利用微信平台。
With the rapid development of network technology, WeChat advertising has rapidly become a good commercial promotion platform with its good user experience. Compared with the general network platform, WeChat’s large number of users, while WeChat ads with rapid, accurate and innovative features, so as to provide enterprises with a new way to promote and market. This article starts from the spread of the WeChat marketing in enterprises and studies how to optimize the delivery strategies and delivery methods of the WeChat ads in the new media platform and analyzes the marketing strategies of the enterprises in the WeChat platform marketing so that the enterprises can make better use of the WeChat platform.