经济师与名牌战略──名牌界定要清晰贾建喜，刘整书什么是名牌？现在有多种不同的说法，有人说名牌是一种知识产权；有人说名牌是一种文化；有人说名牌是销路好的产品；有人说名牌是质量最好的产品；有人说名牌是广告做得多的产品；还有人说只要获得省优、部优、国优的产... Economist and brand strategy - brand name definition should be clear Jia Jianxi, Liu Quanshu What is a brand name? There are many different arguments. Some people say that brand names are an intellectual property; some people say that brand names are a culture; some people say that brand names are good products for sale; some people say that brand names are the best quality products; some people say that brand names are advertisements. A lot of products; there are people who say that as long as the provincial, excellent, Guoyou production ...