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近日,韩国双龙汽车在北京青泉赢睿举行盛大的品牌发布会,带来了新的品牌口号“志真至纯唯有双龙”和三款新品的多种车型。其中,正宗越野车非承载车身结构,“硬派SUV”——雷斯特W2.0车型售价区间为24.98万-27.98万元;融合了大型SUV和MPV新概念的——新路帝官方售价为21.98万-26.98万元;面向年轻群体标榜时尚新款柯兰多售价区间为13.98万-18.68万元,有着很高的性价比。对于一个品牌而言,品牌口号往往代表着这个品牌在市场的态度。此役,韩国双龙将其SUV产品品牌属性提升至品牌战略的层面,以“志真至纯唯有双龙”的新品牌口号,来表达双龙品牌和其SUV产品固有的纯粹性和真实性。
Recently, Ssangyong Motor Co., Ltd. held a grand brand conference in Beijing Qingquan Win-Core to bring a new brand slogan, “Ssangyong Pure Ssangyong” and three new models of various models. Among them, the authentic SUV non-load-bearing body structure, “hardcore SUV ” - Leicester W2.0 models price range of 249,800 -27,980 yuan; integration of large SUV and MPV new concept - the new road emperor The official price of 219,800 -26.98 million; for the young group flaunt fashion new Kolande price range of 139,800 -18.68 million, has a high cost. For a brand, the brand slogan often represents the brand’s attitude in the market. The campaign, South Korea Ssangyong SUV brand attributes to enhance its brand strategy level to “Sizzy pure Ssangyong ” brand new slogan to express the Ssangyong brand and its inherent purity of the SUV products and authenticity .