营销 DNA 是企业在战略定位、产品定位、市场定位及营销定位的过程中。所依赖的企业经营最基础、最核心的思想因素,普遍存在并表现在企业人事、财务、设备、行政、生产、采购、市场、物流、仓储、贸易等各个环节和细节之中。所谓模仿营销,是指按同行或对手的样子去做。营销 DNA 不同也有排斥反应某啤酒 S 品牌企业为了扩大自己啤酒的销售量,就广泛研究和模仿同行中啤酒销售比较好的 D 企业的销售模式和策略。2006年初,S 企业的市场部经理 A 先生曾经把他的思路告诉笔者,征求笔者的意见。A 先生的大意就是,学 D 企业,从广告,渠道,代理,分销等各个角度全盘学习, Marketing DNA is the enterprise in the strategic positioning, product positioning, market positioning and marketing process. The most basic and core ideological factors that the enterprise relies on are ubiquitous and manifested in all aspects and details of enterprise personnel, finance, equipment, administration, production, purchasing, marketing, logistics, warehousing, and trade. The so-called imitation marketing, refers to the way by peer or opponent to do. Different marketing DNA also reject a beer S brand enterprises in order to expand their sales of beer, extensive research and imitation of counterparts in beer sales better D business sales model and strategy. In early 2006, Mr. S, Marketing Manager of S Company, once told his author about his ideas and solicited the author’s opinion. Mr. A’s intention is to learn D business, from advertising, channels, agents, distribution and other aspects of all-round study,