随着市场经济的形成和发展,期刊体制和运行机制也必须进行相应改革。 1 转变办刊观念新中国成立以来,我国的期刊体制和运行机制,基本上是依照原苏联的模式建立的。期刊社(编辑部)是事业单位,期刊被当作一种单纯的宣传工具,办刊经费和设备依靠国家或主办单位调拨,不抓经营,不讲经济效益。在市场经济体制确定以后,期刊界就要转变陈旧观念。首先要认识 With the formation and development of the market economy, the journal system and operational mechanism must be reformed accordingly. 1 change the concept of running a magazine Since the founding of New China, China’s journal system and operating mechanism, basically in accordance with the model of the former Soviet Union established. Periodicals (editorial department) is the institutions, journals are used as a simple propaganda tool, running expenses and equipment rely on the country or the organizer to allocate, do not manage, do not speak about economic benefits. After the establishment of the market economy system, journals should change their old ideas. First of all, to know