中国新闻周刊:随着经济的发展,企业的社会责任问题越来越突出,您对这个问题怎样理解?Donald J.Johnston:关于全球的社会责任问题,OECD也有自己的理念,大家可能知道CSR是社会责任的问题,但是OECD所用的是另外一个概念,我们把这个概念叫做RBC,也就是企业负责的行为。全球的企业管理系统都使用了RBC的概念,我们希望能够建立一些国家层面的联系机构,能够使政府和企业进行良好的沟通,这样可以把问题化解。当然,我讲的并不单纯是一个理论方面的问题,实际有实物方面的证据,而且已经有很多的成功范例了。 China News Weekly: With the development of economy, the issue of corporate social responsibility is becoming more and more prominent. How do you understand this issue? Donald J.Johnston: On the issue of global social responsibility, OECD also has its own ideas. Everyone may know that CSR is The issue of social responsibility, but the OECD uses another concept. We call this concept RBC, which is the responsibility of the company. The global enterprise management system has used the concept of RBC. We hope to establish some national-level contact agencies that can enable the government and the enterprise to communicate well and solve the problem. Of course, what I am talking about is not simply a theoretical issue. There is actually evidence in kind and there are already many successful examples.