中国改革开放的成功与全球华人经济的崛起己令世人瞩目，当代华商被称为“现代儒商”，他们对企业的管理思想和经营策略，值得我们学习和研究。众所周知，儒家思想的基本精神是“仁、义、礼、智、信”，“现代儒商”将儒家的基本精神融会于企业管理，成为企业成功的秘诀，“现 The success of China's reform and opening up and the rise of the global Chinese economy have attracted worldwide attention. Contemporary Chinese businessmen are referred to as “modern Confucian traders.” Their management thinking and business strategies for enterprises deserve our study and study. It is well known that the basic spirit of Confucianism is “benevolence, righteousness, courtesy, wisdom and faith.” “Modern Confucian traders” integrate the basic Confucian spirit into business management and become the secret of the success of the enterprise. "Now