基于绿色营销理论并且根据中国环境管理干部学院环保特色和升本专业课程改革的要求,提出从营销教学内容的绿色化、教学手段的项目化、教学效果评估的多元化、提升教学队伍素质和科研能力等方面来对市场营销应用型本科专业课程教学体系进行改革与实践,积极探索绿色营销理念指导下的市场营销专业应用型本科教学体系改革的新方向。 Based on the green marketing theory and based on the environmental protection features of China Institute of Environmental Management and the demands of reforming the major curriculum, this paper puts forward that the marketing of teaching content should be green, the project of teaching methods and the assessment of teaching effectiveness should be diversified, and the quality of teaching staff and scientific research ability should be improved And other aspects of marketing applied undergraduate course teaching system reform and practice, and actively explore the green marketing concept under the direction of marketing specialty applied undergraduate teaching system reform of the new direction.