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兴旺了几年的羊毛衫市场从1989年起出现了令人意想不到萧条,库存暴满,资金断流,极大部分企业陷入了恶性循环的怪圈,不能自拨。然而,生产“新叶”牌羊毛衫的海门县三星羊毛衫厂仍是一派生机盎然,1989年该厂共生产销售“新叶”牌羊毛衫86万件,在上海华联商厦举办的89国庆名牌羊毛衫展销会上,“新叶”压倒群芳,销售量以绝对优势领先。一个区区乡办小厂,何以能在市场急转直下、资金空前紧张的严峻形势下,顶住风浪,稳步前进?厂长兼集团副总经理刘天生一语道破天机:“小小舢板难过海,联合舰队好破浪”。
The sweater market that has been flourishing for several years has seen an unexpected depression since 1989. The stocks have become overcrowded and the funds have been cut off. A large number of companies have been caught in a vicious cycle and cannot be self-determined. However, the production of “New Ye” brand wool sweaters is still alive and well. In 1989, the factory produced and sold 860,000 “new leaf” sweaters, which were held in Shanghai Hualian Commercial Building. At the 89th National Day branded woolen sweater fair, the “new leaf” overwhelmed the group and its sales volume led by absolute advantage. How can a small factory in a rural area be able to stand up to the storm and move steadily under the severe circumstances of the rapidly changing market and unprecedentedly tight capital? Liu Tiansheng, the factory manager and deputy general manager of the group, broke the secret: “It’s hard to pass through the sea. The combined fleet is good."