当前,我国电视媒体经过以节目宣传为本位的粗放式、机关型事业单位的管理模式,向以市场和宣传为本位的科学化、企业化方向转型,中国电视正在集团化改革的推动下,积极尝试产业经营的新路子,如何做强做大,拥有持续的发展后劲真正成为具有市场竞争力的强势实体,是业界学界许多学者 At present, the television media in China has undergone a transformation from a management mode of extensive and organ-type institutions based on program promotion to a scientific and entrepreneurial orientation based on the market and propaganda. With the promotion of the group reform, Chinese television has been active Try new ways of industrial management, how to become bigger and stronger, with sustained development potential really become a strong competitive force in the market, many academic circles in the industry