传统文化元素作为中华五千年历史发展的智慧成果,是中华民族博大精神、源远流长的文明体现。传统文化不仅影响我国社会发展的各行各业,在“互联网+”的时代背景下,传统文化元素对我国现代标志设计起到了非常大的推动作用。无论是传统图形还是传统色彩搭配,在现代标志设计过程中,都有着深远的指导意义。在人类历史和文化的长期发展过程中,传统文化元素孕育而生。它不仅影响我国的文化事业和文化产业,而且在当今 The traditional cultural element, as the wisdom achievement of the 5,000-year history of China, is the embodiment of the civilization with a long history of the great Chinese nation. Traditional culture not only affects all walks of life in our country’s social development. In the age of “Internet + ”, traditional culture elements have played a very big role in promoting the modern logo design in our country. Whether traditional or traditional color graphics, in the process of modern logo design, has a profound guiding significance. In the long history of human history and culture, traditional cultural elements are born. It not only affects our cultural and cultural industries but also today