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为什么中国企业对品牌的认知一直徘徊不定?我认为最关键的是企业家的人格力量。极品策略·上海品略通过对中国家电产业20个品类进行调查,发现品牌的强势都和企业家的人格力量有关。张瑞敏是一个具有崇高人格的企业家,海尔成为中国家电产业的最伟大品牌。方胜康是一个具有唯美人格的企业家,奥普成为中国的最具价值品牌。邹国营是一个具有强烈创新人格的企业家,帅康成为中国厨卫的领导品牌。
Why Chinese enterprises have been on the brand awareness of uncertainty? I think the key is the entrepreneur’s personality power. Need for Strategy · Shanghai Commodities Strategy Through the investigation of 20 categories of China’s home appliance industry, we found that the strength of the brand is related to the power of entrepreneurship. Zhang Ruimin is a highly qualified entrepreneur, Haier has become China’s home appliance industry, the greatest brand. Fang Shengkang is an entrepreneur with a beautiful personality, Op became China’s most valuable brand. Zou Guoying is an entrepreneur with a strong and innovative personality, Shuaikang has become the leading brand of Chinese kitchen and bathroom.