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进入90年代,我国消费者的自我意识增强,偏好从“经济实惠”转向“风格独特”。特别是广大青少年,追求标新立异、与众不同己成为一种潮流。因此,商店橱窗要针对这种“求新”、“求异”的顾客心理,构思出新颖、独特、别具匠心的橱窗。(1)情节型构思把商品放在一个有简单人物情节的故事场景中进行展示。其特点是带给顾客一种家庭的温馨、舒适。这无疑会吸引大都市中忙于奔波的上班族和远离亲朋、在外工作、学习的消费者。
In the 1990s, the self-awareness of Chinese consumers has increased, and the preference has changed from “affordable” to “unique style.” In particular, the vast majority of young people have become a trend in their pursuit of innovation and differentiation. Therefore, shop windows should be aimed at this kind of “new”, “different ” customer psychology, conceived novel, unique, unique ingenuity window. (1) Plot-type ideas put products in a story scene with simple character plots. Its characteristic is to give the customer a family’s warmth and comfort. This will undoubtedly attract the busy working people in the metropolis and those who are away from their friends and relatives and work and study abroad.