企业存在的理由是为顾客创造价值。所以,企业经营管理转型升级应紧扣顾客价值。转型升级不是目的,通过为顾客创造价值实现持久生存与发展才是目的。最近,和企业界的一些朋友交流时,大家都有一个困惑,知道转型升级重要,有的近两三年花费五十余万元到处听专家讲座,回到公司,还是不知如何做。三年过去了,企业营运模式照旧,日子却越来越难。笔者试图结合自己从国企到民企,再到外企;从小公司到大型集团公司,再到 The reason a business exists is to create value for its customers. Therefore, the transformation and upgrading of business management should be closely linked to customer value. Transformation and upgrading are not the end, and we aim to create lasting value for our customers and achieve lasting survival and development. Recently, when communicating with some friends in the business community, everyone has a puzzled understanding of the importance of upgrading and upgrading. In the past two or three years, some people have spent more than half a million yuan listening to expert lectures and returning to the company. I still do not know how to do this. Three years later, the business model as usual, the day is getting harder and harder. I tried to combine their own state-owned enterprises to private enterprises, and then to foreign companies; from small companies to large group companies, to