随着经济发展步入新常态及控烟履约的深入推进,卷烟营销环境发生了深刻的变化。笔者就如何做好区域品牌的卷烟营销工作,从进一步细分目标市场、改进终端维护管理办法、积极探索新常态下卷烟营销的新途径、打造高效能营销团队等方面,浅谈新形势下区域品牌卷烟营销的若干思考。 With the economic development entering a new normal and further implementation of tobacco control compliance, profound changes have taken place in the cigarette marketing environment. The author on how to do the regional brand cigarette marketing, from further subdividing the target market, improving terminal maintenance management methods, and actively explore new ways of marketing new cigarettes under normal conditions, to create high-performance marketing team, etc., on the new situation in the region Some Thoughts on Brand Cigarette Marketing.