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Brand South Africa is the custodian of South Africa’s nation brand,tasked with the primary objective to develop and implement a pro-active marketing and communication strategy for South Africa,A positive nation brand image is a key ingredient in promoting and differentiating South Africa and enhancing its competitiveness to attract foreign direct investment,trade as well as tourists from international fronts.Domestically,it assists in building pride and patriotism amongst South Africans.
Brand South Africa is the custodian of South Africa’s nation brand, tasked with the primary objective to develop and implement a pro-active marketing and communication strategy for South Africa, A positive nation brand image is a key ingredient in promoting and differentiating South Africa and enhancing its competitiveness to attract foreign direct investment, trade as well as tourists from international fronts. Domestically, it assists in building pride and patriotism amongst South Africans.