现代人生活各方面都讲究品质,信赖品牌。时下,粮食、蔬菜、水果、肉、蛋等农产品,消费者都首选带“品牌”的买,品牌农产品也因此有着较高的市场知名度和占有率。作为一种无形资产,农业品牌在提升农产品市场竞争力、优化产业结构、促进农民增收等方面发挥了重要作用。江苏省赣榆县墩 All aspects of modern life stress quality, trust brand. Now, food, vegetables, fruits, meat, eggs and other agricultural products, consumers are preferred to bring “brand ” to buy, brand agricultural products and therefore have a higher market visibility and share. As an intangible asset, agricultural brands have played an important role in enhancing the market competitiveness of agricultural products, optimizing the industrial structure and promoting farmers’ income. Ganyu County, Jiangsu Province Pier