民族文化是中国历史文明的宝贵财富,也是世界民族文化的重要组成部分。平面设计中对民族文化的导入与体现,既是对民族文化民族性的根植,又是对设计语言要素民族化的融合,从而赋予平面设计深厚的文化底蕴与思想内涵。探析当代多元文化语境下对本土民族文化的运用,并结合平面设计的理论与技术操作主线,来贯穿民族文化在平面设计中的时代精神和艺术品格。 National culture is a valuable asset of Chinese history and civilization and an important part of the world’s national culture. The introduction and manifestation of national culture in graphic design are not only the root of the ethnicity of national culture but also the nationalization of the design language elements, which gives the deep cultural and ideological connotation of graphic design. Explores the application of native culture in contemporary multicultural context and combines the theme of graphic design with the operation of theory and technology to penetrate the spirit of the times and the artistic style of the national culture in graphic design.