明星广告早已存在，为何近期呈泛滥之势?主要原因在于广告商。广告商应用名人效应特别是明星策略，由来已久。10多年前，著名影星李默然为“三九胃泰”亮相于荧屏，成为大陆名人广告开先河者，在社会上产生很大影响；王姬的“回家篇”使孔府家酒一度畅销各个省市乃至城镇乡村； Star advertising already exists, why the recent trend of flooding? The main reason is that advertisers. Advertisers use celebrity effects, especially star strategy, a long time. More than 10 years ago, the famous movie star Li Moran as the “Sanjiu Weitai” debut on the screen, become the first mainland celebrities to advertise, have a great impact in the community; Wang Ji’s “home articles” so Kong Fu wine was best-selling each Provinces and cities and even towns and villages;