论文部分内容阅读
国际航运市场的竞争日趋激烈,班轮运输公司正面临着来自于成本与服务二个方面的严峻挑战和机遇。面对经营环境的变化,本文重点阐述与分析了国际班轮运输公司的经营发展战略,主要包括船舶发展战略、联营发展战略、物流发展战略及管理与营销战略等主要方面,这些也是国际航运界所关注的重大问题。
The competition in the international shipping market is getting fiercer and fiercer. Liner shipping companies are facing severe challenges and opportunities from two aspects of cost and service. In the face of the change of business environment, this paper mainly elaborates and analyzes the operation and development strategies of international liner shipping companies, including the ship development strategy, the joint development strategy, the logistics development strategy and the management and marketing strategy. These are also the main points of the international shipping sector Concerned about the major issues.