前不久,北京金世佳企划顾问有限公司的首席品牌管理顾问刘海峰先生特意写了一封《不战而胜——致中国企业领导人的一封信》。希望转达他——一个企业界人士,对中国企业家的谏言。他在信中指出,中国企业仅靠若干个“大战”打不出江山,呼吁中国企业之间不能再“内耗”而让他人渔翁得利,同时认为实施品牌战略与科技创新是中国企业进入21世纪的通行证。我们在此把刘先生的信公开发表,就是想从另一个侧面为中 Not long ago, Mr. Liu Haifeng, chief brand management consultant of Beijing Jinshijia Planning Consultant Co., Ltd., specially wrote a letter “Not to Win—A Letter to Chinese Business Leaders”. He hopes to convey him - a business person, rumors about Chinese entrepreneurs. In his letter, he pointed out that Chinese companies cannot rely on only a few “wars” to fight against each other. They called on Chinese companies to no longer be able to “internalize” and allow others to benefit from it. At the same time, they believe that the implementation of brand strategy and technological innovation is the entry of Chinese companies. Century Pass. We hereby publish Mr. Liu’s letter publicly.