做好基层群众文化的服务辅导工作,直接关系到文化意识形态的趋势走向。近些年来,基层群众文化的辅导工作,缺乏精心的组织谋划咋看还处于松散自由之态势,严重阻碍制约着人们文明道德素质的快速提升,就连看似红火热闹的群众文化活动,其内涵质量和效果也显大有折扣。笔者认为,要使基层群众文化辅导工作作为城镇化建设的助推器,其就亟待求新、求变! Good service of grass-roots mass culture counseling directly related to the trend of cultural ideology. In recent years, the work of grassroots mass culture counseling, lack of careful organizational planning, is still in the state of loose freedom, a serious impediment restricting the rapid improvement of people’s moral and moral qualities. Even the seemingly booming mass cultural activities have their connotation Quality and effectiveness also significantly discount. The author believes that to make grass-roots mass cultural guidance work as a booster of urbanization, it urgently needs new and changing!