有两个小偷正在路上,突然看到前面围了许多人,这正是偷的好时机。两个小偷上前,却发现这里举行的是绞刑,被绞死的人犯的正是偷窃罪。两个小偷感到害怕了,其中一个说,要是世上没有绞刑架多好。另一个想了想回答道,要是没有绞刑架的话,所有的人不都成了小偷吗?我在做咨询的时候,经常给客户讲这个故事。因为这个故事提出了市场选择公司的淘汰机制:如果没有了绞刑架,那么所有的公司不都一样了吗?绞刑架威胁和淘汰着一批又一批的公司,这才有成功者。所以,每一个层次的成功者,都对应着相应层次的绞刑架。绞刑架就是我们常说的“战略瓶颈”。事实上,如果我们从长期的角度看, There are two thieves are on the road, suddenly saw a lot of people in front of, this is a good time to steal. When the two thieves approached, they found that it was the crime of hacking that was hanged and hanged. Two thieves were scared, one of them said that it would be nice if there was no gallows in the world. The other thought for a moment, and did not all of them be thieves without a gallows? When I was consulting, I often told my clients about the story. Because this story sets out the elimination mechanism for a market-based company: Are not all the same companies without gallows? The gallows threaten and knock out groups after group of companies to succeed. Therefore, each level of success, corresponding to the appropriate level of gallows. The gallows are what we often say “strategic bottlenecks.” In fact, if we look from the long-term perspective,