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广告临管执法是工商机关履行广告监管职责的主要手段,对惩治违法责任主体,保护消费者合法权益,维护社会主义市场经济秩序具有重要作用。2012年,全国工商系统共查处广告案件4.39万件,案件查办数量比上年增长4.7%。但目前,广告监管执法和案件查办工作仍然存在事实认定或法律适用不够准确、监管执法行为不够规范、
Administrative enforcement of advertising is the main means by which business administrations perform their duties of supervising advertisements. It plays an important role in punishing the body of illegal responsibilities, protecting the legitimate rights and interests of consumers and maintaining the order of the socialist market economy. In 2012, the number of advertisements handled by the industrial and commercial system across the country was 43,900, with the number of cases investigated and handled an increase of 4.7% over the previous year. However, at present, there are still some problems in the enforcement of the advertisement regulation and the investigation and handling of cases, such as the facts are not confirmed or the laws are not applied accurately, the regulation and enforcement actions are not standardized enough,