“企业文化是看不见但最重要的经营资源。一个企业起家靠好的产品,短期成功靠营销管理,中期成功靠战略管理,长期成功则要靠企业文化。”企业文化是一个组织由其价值观、信念、仪式、符号、处事方式等组成的其特有的文化形象。山东百年电力发展股份有限公司的“百年之道”文化体系,是企业为解决生存和发展的问题而树立形成的,被组织成员认为有效而共享,并共同遵循的基本信念和认知。 Enterprise culture is an invisible but the most important business resource.A business started by a good product, short-term success by marketing management, medium-term success by strategic management, long-term success depends on the corporate culture. “” Corporate culture is an organization from Its values, beliefs, rituals, symbols, ways of doing things and other components of its unique cultural image. Shandong Century Power Development Co., Ltd.’s “One Hundred Years” culture system is the basic belief and cognition established by the enterprises in order to solve the problems of their existence and development, which are shared and jointly shared by the members of the organization.