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如果品牌也有灵魂,标致肯定拥有一个老灵魂。这个品牌的历史超过200年,雄狮LOGO诞生至今有157年,造车经验也已积累125年。它从锯条这种工业基础产品起家,曾为拿破仑的夫人定制裙撑,为法国政府反法西斯战争造过炮弹。它是世界上最早涉足汽车制造的品牌之一,仅比奔驰晚4年,称得上是大量后起汽车品牌的老前辈。走过两个多世纪,狮子标背后承载的灵魂分量足够沉重。经历200余年风雨洗礼,今天标致的处境比以往任何时候都更加微妙。在欧洲经济下行和PSA整体造车业务持续亏损的背
If the brand also has a soul, Peugeot must have an old soul. The brand’s history is more than 200 years. The birth of Lions LOGO has been 157 years and the manufacturing experience has accumulated for 125 years. It started with industrial products like saw blades, and used to customize the podium for Mrs. Napoleon’s wife, making shells for the French government’s anti-fascist war. It is one of the earliest brands in the world to get involved in car manufacturing, only 4 years behind Mercedes Benz, and is regarded as a veteran of many auto brands. After more than two centuries, the weight of the soul carried behind the lion superstardon is heavy enough. Experience 200 years of baptism, today Peugeot’s situation more subtle than ever before. Downturn in the European economy and PSA repair business as a whole made sustained losses back