世界上工业发达的国家在企业发展上大致都经历了四个阶段:追求产品数量时代;追求质量和品种时代;追求服务和企业形象时代;追求企业文化时代。中国企业已从追求数量和质量转换到了追求形象和企业文化的时代了。人们从过去的“实用、经济、美观”逐渐转向“美观、实用、经济”,进而发展为对名牌的追求。 过去,在生产力水平低下的时候, The developed countries in the world have generally gone through four stages in the development of their enterprises: the pursuit of the number of products era; the pursuit of quality and variety times; the pursuit of service and corporate image era; and the pursuit of an era of corporate culture. Chinese enterprises have transformed from pursuing quantity and quality to pursuing the image and corporate culture. People from the past, “practical, economic, aesthetic” gradually turned “beautiful, practical, economic”, and then developed into the pursuit of brand names. In the past, when productivity was low,