2013年央视广告招标的“标王”和前三名被白酒企业“剑茅五”一举拿下,三家的广告费高达17亿多元,占到酒企广告费的40%多,占据央视广告的12%多。这些看似强势的酒企大打广告牌,究竟胜算几何?笔者认为,这些酒企都已经是穷途末路了,是多年来所谓的专家们大肆宣扬的、所谓的“广告营销”的误导而造成的。导致这些酒企唯一会做的就是大把烧钱大打广告牌,以此来维系酒企经济的发展。 In 2013, CCTV bidding won the bid of “Standard King” and the top three were won by Liquor Enterprises and “Sword Mao Wu”. The advertising expenses of the three companies reached as high as 1.7 billion yuan, accounting for more than 40% of the advertising expenses of wine companies. , Accounting for more than 12% of CCTV advertising. These seemingly strong wine business billboards, what is the odds? I believe that these wine companies are already the dead end, is the so-called experts over the years to hype, the so-called “advertising and marketing ” misleading and Caused. As a result, the only thing these wine companies can do is burn a lot of billboards in order to maintain their economic development.