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我在第11期的《视听界.节目》杂志上发表的《央视1118广告招标预测》中对央视2005年招标进行了若干预测,预测央视招标总额为52.9亿,实际招标总额为52.48亿。同时预测本次招标的5大特点: 预测之一:最适合广告公司“兴风做浪”的段位:焦点访谈后15秒广告段; 预测之二:最受中等企业欢迎的段位:新闻联播前10秒; 预测之三:同一单元最高价与最低价差距最大的段位:焦点访谈后15秒广告段; 预测之四:最容易引起争夺战的广告段:晚间黄金电视剧特约播映和十九点报时; 预测之五:招标总额预计能达到到52.9亿。
In the “11th CCTV 1118 Advertising Bidding Forecast” published in the 11th issue of “Audiovisual Worlds Program”, I made a number of forecasts on CCTV’s 2005 bidding. I predict that the total amount of CCTV bidding is 5.29 billion yuan, and the actual bidding amount is 5.248 billion yuan. At the same time predict the tender five major characteristics: Prediction one: the most suitable for advertising companies “make waves” segment: 15 seconds after the focus of the interview section advertising; Prediction two: the most popular segment of the medium business: the news network before 10 seconds; Prediction III: the highest unit of the highest unit and the lowest gap between the largest segment: 15 seconds after the focus of interviews interview section; Prediction of the four: the most likely to cause scramble of the advertising segment: evening primetime drama special broadcast and 19:00 timekeeping ; Forecast five: the total tender is expected to reach 5.29 billion.