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目前综合性地审视和观照西部博览会组织与发展传播现状的文章鲜见。本文针对会展主办方和媒体在办会理念与组织和传播层面的缺失,提出树立会展诸行为体之间互动性与能动性理念,重视文化资本与社会资本的功能发挥,推进传播的参与性和公共性发展传播理念,提升会展的影响维度及国际传播力,建构传播方式与传播涵盖力相融合的创新模式,以期为西部博览会的可持续发展提供理论与现实的参照。
At present, there are few articles that comprehensively examine and observe the status quo of the organization and development of communications in the Western Exposition. In view of the lack of idea and organization and dissemination of exhibition organizers and media, this paper puts forward the concept of interaction and initiative between exhibition organizers, emphasizing the function of cultural capital and social capital, promoting the participation of communication and public To promote the concept of sexual development, enhance the impact dimension of exhibition and international communication ability, and construct the innovative mode of integration of communication mode and communication force coverage, in order to provide theoretical and practical reference for the sustainable development of western fair.