一、“招生难”原因及其对策 目前社会上对报考高等职业学校的积极性普遍不高,不少考生即使考上了也放弃就读机会。一些学校的入学率只有录取率的70％～80％,甚至出现考生严重不足的现象。 缘何出现这种状况?原因之一是认识问题。我国经济的技术等级大幅提升,向高素质高技能的劳动力提出新的市场需求,因此强调和发展高等职业教育意义重大。然而,长期以来受鄙薄职教技术的传统观念影响,在人们的心目中职教的社会地位并不 First, the “difficult enrollment” causes and countermeasures At present, the enthusiasm for higher vocational schools in the community generally not high, many candidates even admitted to the exam also gave up opportunities. In some schools, the enrollment rate is only 70% ~ 80% of the enrollment rate, and even a serious shortage of candidates. Why does this happen? One of the reasons is to know the problem. The technological level of our economy has been greatly raised and new market needs have been put forth to high-quality and highly-skilled workforces. Therefore, it is of great significance to emphasize and develop higher vocational education. However, it has long been influenced by the traditional concept of scornful vocational education and technology, and the social status of vocational education in people’s minds is not