预拌混凝土企业如何在残酷的市场环境下生存,是每个企业面临的难题。笔者在实践中总结出企业要发展,必须向管理要效益。本文从企业品牌建设、经营策略、管理方略、社会责任四个方面谈预拌混凝土企业的经营和管理,从而实现降低成本提高效益,增加新的赢利点,使企业可持续发展。 How to survive in the harsh market environment, ready-mixed concrete business is the problem for each business. In practice, I summed up the development of enterprises, we must take effective management. This article discusses the operation and management of ready mixed concrete enterprises from the four aspects of enterprise branding, business strategy, management strategy and social responsibility, in order to reduce costs and improve efficiency, add new profit points and make enterprises sustainable development.