《新晚报》通过一系列的市场运作,抢占了市场的至高点,在客户资源的争夺上取得了主动,半年广告经营收入大幅提升。2008年由华尔街引起的金融风暴席卷全球,受此波及传媒业亦面临巨大的挑战。对于报业广告经营来讲,如何树立转“危”为“机”的思想,在危机中寻 “New Evening News” through a series of market operations, to seize the highest point in the market, made the initiative in the competition for customer resources, six months, a substantial increase in advertising revenue. The financial turmoil caused by Wall Street in 2008 swept the world, and the media industry is also facing enormous challenges. In terms of the operation of the newspaper advertisement, how to set up the idea of ​​turning “crisis ” into “machine ” and find out in the crisis