报纸网站可成为母报海量新闻线索的收集者、重大新闻事件策划的好帮手,报纸新闻生产链条被拉长,新闻价值得到提升。在WEB2.0背景下,媒介融合的大趋势又使得跨媒介新闻互动策划的重心由侧重报纸向两者兼重的方向发展,但是在实际运作过程中,这种跨媒介的新闻策划还存在诸多问题。本文试图分析这些存在的问题,并提出相关对策。 Newspaper websites can serve as collectors of mass media clues to the mass media, as well as a good helper for planning major news events. Newspaper production chains have been extended and news values ​​have been raised. In the context of WEB2.0, the major trend of media convergence also makes the focus of cross-media news interactive planning focus on the two newspapers and newspapers to focus on the direction of development, but in the actual operation of the media planning cross-media there are still many problems . This article attempts to analyze these existing problems and propose relevant countermeasures.