外资连锁店的价格策略从表面上观察和从消费普的购物感受看、沃尔玛、家乐福、麦德龙、万客降、易初莲花等外资连锁店的商品价格大大低于国内其他商家,有些商品的销售价格甚至低于国内商店同种商品的进货价格,因而对消费者有较大的吸引力,同时使国内商业企业感到巨大的竞争压力。但是,在对外资连锁店的价格进行全面、深入、细致的剖析后就会发现,外资连锁店商品的价格并非像人们所普遍认为的那样低,很多商品的价格与国内零售企业的价格难分上下,有的价格还高于当地的国内商店。但他们为什么能够在市场上树立低价、平价的公众形 The price strategy of foreign chain stores is viewed from the surface, and from the perspective of consumer spending, the prices of foreign-owned chain stores such as Wal-Mart, Carrefour, Metro, Wankejiang, and Yihua Lotus are significantly lower than those of other domestic merchants. The sales price of some products is even lower. It is lower than the purchase price of the same kind of goods in domestic stores, thus it has a greater appeal to consumers, and at the same time it causes domestic commercial enterprises to feel great competitive pressure. However, after a comprehensive, in-depth and detailed analysis of the prices of foreign chain stores, the prices of foreign-linked chain stores are not as low as people generally think, and the prices of many commodities are inextricably linked to the prices of domestic retail companies. Some prices are higher than local domestic stores. But why can they establish a low-cost, affordable public form in the market?