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移觉原是心理学原理,被引入到设计中,突破视觉语言的局限性,丰富了视觉设计作品的审美情趣,调动了受众的阅读兴趣,增强了受众的记忆,拓展了作品的表现力。文章分析了视觉设计与移觉的关系,强化了移觉在视觉设计作品中的重要性。文章提出了视觉设计中的移觉内容可以分为相似移觉、联想移觉和移情移觉,并指出相似移觉是形态的移觉、联想移觉是意义的移觉、移情移觉是情感的移觉,结合案例对其进行了详实的论述。
Transplantation was originally a psychological principle, was introduced into the design, breaking the limitations of visual language, enrich the aesthetic taste of visual design works, aroused the audience’s interest in reading, enhance the audience’s memory, and expand the performance of the work. The article analyzes the relationship between visual design and transmutation, and reinforces the importance of translatory design in visual design works. The article puts forward that the transitive content in visual design can be divided into similar transmutation, conjunctive translatory and empathetic translatory, and pointed out that transmutation is morphological transmutation, translatory translatory is sense transposition, empathy Is the feeling of the shift, combined with the case of its detailed discussion.