创造感动是海尔创造名牌的核心理念。海尔认为,要创造名牌就必须创造感动,感动员工、感动经销商、感动用户。“砸冰箱事件”就是一个“感动员工”的例子,当时的76台冰箱有缺点但不是不能用。海尔那样做是为建立起高质量的观念。通过砸有形的冰箱,宣传无形的理念。感动经销商也是海尔的重要策略,海尔在美国最大的经销商来中国开会前,其夫人提出了一 Create moving is Haier brand name to create the core concept. Haier believes that to create a brand name must create moving, moving employees, moving dealers, touched the user. “Smashing the fridge incident” is an example of “moving employees,” when 76 refrigerators were defective but not impossible to use. Haier did that in order to establish a high-quality concept. Smash the invisible concept by smashing the visible refrigerator. Moved dealers is also an important strategy of Haier, Haier, the largest distributor in the United States to come to China before the meeting, his wife put forward a