刚过去的这个10年一对战略来说,就像是一场噩梦:企业界被那些层出不穷的竞争理论所蛊惑,而这些理论要么有缺陷,要么过于简单,变成了“知识空穴”。结果,大多数企业都几乎完全抛弃了战略。的确,“战略”这个词好像与千变万化的竞争环境格格不入了,可当我们对那些成功的大公司进行考察时,我们又不得不承认,他们都有自己明确的战略。比如戴尔,比如英特尔,比如沃尔玛。 Just a pair of past 10-year strategy, it is like a nightmare: the business community is being tricked by the endless competition theory, and these theories are either flawed, or too simple, into a “knowledge hole ”. As a result, most businesses have almost completely abandoned their strategy. Indeed, the term “strategy” seems to be incompatible with the ever-changing competitive environment. But when we examine the successful big companies, we have to admit that they all have their own clear strategy. Such as Dell, such as Intel, such as Wal-Mart.